SUI DHAAGA - MADE IN INDIA !!!

Passion bhi toh ek tarah ka pagalpan hobe hain. ''Mad in India' ka matlab, India mein sab pagal rahete hain !' 'Bilkul sahi jaa rahe ho bhai.' Dadaji fail kiya, par uska potaa naa kare hain fail, he has a success story to tell. 'Chal, kutta baan ke dikha.' 'Aapna kuch kar lo !' 'Ghaziabad likhunga, toh tu khareedega !' 'Made in China' likh do, Hindusthani khub khareedega, aisa hee hain Hindusthani o ki desh bhakti. 'Swadeshi andolan' ka itihaas yeh sab bhool chukey hain. 'Ek din ke liye woh machine milega kya !' On his father's retirement day, he lost his job. 'Tere jaise aulaad toh bhagwan kisi ko naa de.'

Mauji' mother got hospitalized, maybe, due to quarrels between her husband and youngest son. 'Yehi baith ke qafan seelta rahio.' 'Saale, kahi naukri nahi milegi'. Bhaarh mein jaaye naukri, khud ki dukaan kholo, bano entrepreneur. 'Nahi, woh toh aap ke hain.' You have opened a new tailoring shop, who will know about it, unless you do its marketing and publicity ! Jugnu always tried to give a job to Mauji, but, Mauji wanted to have his own business. 'Aab aa gaya Guddu, haaso bhai haaso.' Guruji, hospital mein bhi business ! Readymade garments are actually the outcome of hardworks of so many tailors and embroiders.

The clothes are sold in the market at a much higher price and there is no credit given to the creative tailors and designers who are just treated as workers in the firm. 'Babu ji, itni saal tak madam ko yeh nahi pataa tha ki aap kaam kya karte hain, sirf naam maloom tha.' Cycling is sometimes too tough on bad roads. Give a test on sewing and then take the sewing machine. Real rural India is too rude and brutal sometimes. But, you cannot gain without any pain. So, let it be. The 'Raymond Fashion Fund' team got impressed. Did they utilize the fund to set up a new business ? Mamta started to create a small self help group where many unemployed women of the village started to work as tailors. 

Naushad gave support to Mauji this time. Mauji's father was feeling happy that his son is re-establishing his father's business. One day, out of happiness, he himself started to weave a cloth. More funds were required. Baap aur bete mil kar har subah newspaper ka delivery dena shuru kar diya. On the day of fashion show, they looked odd, but, the design of their clothes were full of creativity and of a new style. The judges were impressed with such a free flowing fashion. After the ramp walk, Mauji's father felt proud. Wait ! Wait ! Come back to the stage from that Bus Stand, because, the 'Best Fashionable Garments' award goes to "SUI DHAAGA - MADE IN INDIA", which sells swadeshi stylish clothes both online and offline at a much cheaper price.